7 Lies of Marketing

Seven myths — even lies — of marketing. Ignore them to your profit.

1. People buy what they need.
2. Quality products will always win.
3. Cheaper price always wins.
4. More features mean more sales.
5. People don't judge a book by its cover.
6. Logic guides buying decisions.
7. Products must make sense to succeed.

Presented, as Serling might say, for your pondering.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.