Always Make an Offer

Here’s how to make all of your marketing and advertising more profitable instantly. You won’t need a calculator, you won’t need a spreadsheet, and you certainly won’t need a board meeting.

Now let me warn you.

You will be tempted to disregard the advice I’m about to give you as overly simplistic at best.

At worst, you will rationalize and begin to enumerate the reasons why doing what I’m about to suggest is not possible in your business.

You will have all sorts of excuses about why your business “is different”.

You will tell me that your customers are too sophisticated, too sensitive, too demanding.

You will be wrong.

No offense intended, but those are the facts.

All right, enough with the preamble already.

You’re probably thinking, what is this magical advice you’re about to dispense?

It is…

Always make an offer.

Put another way: always sell something. Always.

In every single ad.

In every billing statement.

In the Yellow Pages.

On your website, in your emails, during your presentations.


If your business is anything like most of the businesses I encounter,, your biggest marketing challenge is most likely the fact that you are not making enough offers.

Why is it that people who are called to be entrepreneurs, a high calling in life indeed, seem to have some sort of complex about asking people for money?

Perhaps it’s because as children most of us were taught some core values by our mothers. For almost everyone of us, those core values included these two:

  1. Don’t talk to strangers.

2.   Don’t ask for money.

Can you see the potential conflict inherent in such values for the entrepreneurial business owner?

Our business life depends on talking to strangers, and then asking them for money.

Something to think about.

Something to change.

Start this way…

Always make an offer.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at