Avoid The Obnoxious Bully Copywriter

If you’re a copywriter, please take note: the “obnoxious bully copywriter persona” is overdone, possibly destructive and certainly no longer unique positioning.

You probably know what I’m talking about: the kind of copywriter who positions himself as a “badass” and a “rockstar”. Usually this persona comes with a large dose of attitude. Often the persona is accompanied by disdain or even contempt for his customers — who are often portrayed by the “rockstar copywriter” as mentally challenged at best… and complete idiots at worst.

I hope, Constant Copywriter, you are not guilty of this.

Because it doesn’t help anyone.

It’s also ugly and mean-spirited.

So if you, as a copywriter, have been guilty of patterning yourself after a “badass copywriter” – stop it. Just be yourself, respect and honor your clients, and you will experience the prosperity you’re after.

To The Clients Of The Bully Copywriter

If you happen to be a client of one of these copywriters, or you’re thinking of becoming a client of one – stop. Trust your gut. There are people who can write your copy and treat you with the respect and honor you deserve.

Take the time to find one of those people – and don’t fall into a co-dependent relationship where you are the victim and the copywriter is the bully.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.