Break The Rules To Succeed

It's fun to look at rule breaking entrepreneurs, and imagine ourselves being like them. Who doesn't admire Richard Branson?

The same is true of writers. Stephen King, for instance, can't seem to go for a single page without breaking some rule of grammar, or roasting some sacred cow.

But rule breaking just for the sake of breaking the rules is not a smart idea. Yes, to succeed at extraordinary levels you will probably need to break the rules; but first, you need to understand them.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at