Can You Over-Automate Your Business?

coins.jpgThere is so much talk in the “Internet Marketing” world about automating your business, setting up processes, and creating “passive income” that the Nirvana would seem to be a business that is 100% hands-free. Of course, that is not possible — not entirely.

And there is also a very big downside in taking the “maintenance free” approach to building a business online. The downside is: it's possible to set up a website that is hands-free… and that makes very little money. Hmmm…

The meaning in this seems to be: the income you derive from a website is in direct proportion to the value you put into it.

Said more plainly: if you build crappy websites, expect crappy results.

There's a great post about how zero maintenance can mean zero money over at Self Made Minds. Worth reading.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at