Whenever you are writing for the purpose of influencing other people (which pretty much includes all writing, doesn’t it?), it’s essential to know your strategic objective. Strategy in this context means: the overall approach to achieving the outcome you want. This may not be as simple as you think. Even if you know your desired […]
Internet Business
Writing With Mythology In Mind
When writing for strategic influence, whether your outcome is intended to be the sale of a product or service, the adoption of an idea, or a certain outcome for your political candidate, you must begin with knowing your mythology. No, I’m not talking about ancient Greece. When I say “mythology”, I’m referring to “story”. I […]
Writing For Strategic Influence
Today, I’m beginning a new series on the subject of “writing for strategic influence”. This will be of interest if you want to use the power of persuasive writing to change, improve, expand, and empower your business. But first, I’ll need you to bear with me; it’s necessary to explain the ideas behind this new […]
Stand For Something
What do you stand for? I mean you as a business? Perhaps you are a one-person shop, or perhaps you are a big company with hundreds of employees. It doesn’t matter. You need to stand for something that matters. In today’s cluttered marketing environment, standing for something is the only way you’re ever going to […]
How to Create a Culture
You can’t “create” culture. It’s a reflection of your identity as the leader of a group or company. Who are you? That’s what your culture will end up looking like. So if you don’t like your company (or club, or group, or church) culture… you know where to start working on the problem: in the […]