How to Create a Culture

You can't “create” culture.

It's a reflection of your identity as the leader of a group or company.

Who are you? That's what your culture will end up looking like.

So if you don't like your company (or club, or group, or church) culture… you know where to start working on the problem: in the mirror.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at