I ordered a sandwich this past week at McDonald’s, from the drive-through window. After pulling out of the drive-through lane, I discovered that my sandwich was cold. The bacon was uncooked. I circled back through the drive-through lane, and explained my dilemma to the young lady at the window. She distractedly held out her hand, […]
Internet Business
Empty Backpack, Zen Backpack?
I work from an office outside my home. I shuttle relevant working materials back and forth (between home and office) in a small backpack. Today I noticed I have a curious habit of carrying more items in my backpack than I will actually use. If I’m carrying the bag home, for example, I take more […]
There Are No Secrets
As much as I have used the word “secrets” in my own marketing, I guess I should be embarrassed to tell you this. But… …there are no real secrets. Just information you don’t have. The big PILLARS of success in any business are simple and clear: 1. Find that group of passionate people 2. Find […]
Case Study: $1.12 Million Dollar Launch
I got a royalty check from a client in my mailbox. That always makes me smile. And as I was looking at that check, it made me think about how much fun this particular client is to work with — and I was reminded that I had an audio interview with this guy somewhere in […]
The Simple “4-Legged Stool” of Internet Marketing
I’ve already hinted at this. But let me spell it out very clearly. When you get right down to it, this business is so simple it’s almost funny. To sell stuff online here’s all you have to do… think of these as four legs of a stool. Without one of the legs, the stool is […]