Every day you and your employees come into contact with your customers. For most companies this is a disaster. Every contact with your prospects and customers is either an opportunity, or a problem. There is no in between. Question: why do we leave these interactions to chance? We all instinctively know there is usually a […]
How many times have you heard self-help or business gurus talk about how they ‘uncovered’ the ‘real secrets’ of success? Hundreds? Thousands? Right. Me too. Well, let me save you some money and time. Forget the gurus for a moment. Here is the real, true, ‘Master Secret of Success’: Just get started! Don’t laugh. The […]
There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it’s usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from). This myth has always struck me as false — or at […]
Have you ever noticed that over the years, you tend to do pretty much the same things? What I mean is, if you’re a reader you remain one, if you’re a writer you tend to write, if you’re a procrastinator you tend to keep procrastinating, and so forth. I think one of the real tricks […]
It’s 2008. New Year. New possibilities. Many resolutions being made today by lots of folks — and as we all know, many of them will be broken before the calendar changes to February. However… that’s no excuse for not attempting to change your results and circumstances in the new year. For me, resolutions represent hope […]