“Ray, what do I sell online? How do I decide?” This is a question I am asked often, and my answer to this question is in two parts. First is an answer appropriate if you’re already selling something online and the second part is the answer for those who haven’t yet decided what product or […]
Leadership
The Master Key To Success
How many times have you heard self-help or business gurus talk about how they ‘uncovered’ the ‘real secrets’ of success? Hundreds? Thousands? Right. Me too. Well, let me save you some money and time. Forget the gurus for a moment. Here is the real, true, ‘Master Secret of Success’: Just get started! Don’t laugh. The […]
Britney Spears Teaches Marketing
The Story: Britney Spears knows how to get your attention. The Point: While there’s a lot of debate about Britney’s musical talent, career choices, and parenting potential, nobody can argue that she doesn’t know how to get our attention. You can learn a lot from a diva. The Resource: Attention Age Doctrine Keys To Capturing […]
No Such Thing As Time Management
The Story: Everyone seems obsessed with “time management”, but there is no such thing. You can’t “manage” time. The Point: To get past the feeling of overwhelm, you need to overcome procrastination and manage your activities. Doing so will clear up “space” in your day to get things done. The Resource: Sedona Method 5 Ways […]
Internet Marketing “Insider” Interview
Recently I was interviewed by one of my copywriting buddies. His name is Ben Settle, and if you don’t know about Ben you should. He has one of the best copwriting blogs on the ‘net. Anyway, the interview was supposed to be a one-hour interview. It ended up being well over 2 hours. After listening […]