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The Most Successful Sales Letter You’ve Never Heard Of

Published October 2, 2015 by Ray Edwards Marketing, Writing 8 comments

On a sunny day one late afternoon two copywriters graduated from the same copywriting school. These two copywriters were roughly the same age, with roughly the same writing ability. They had both been trained by the same copywriting instructors in the art and science of writing to sell and persuade. Both were filled with dreams […]

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Selling From the Dark Side: Is Fear-Based Copy Morally Wrong?

Published August 24, 2015 by Ray Edwards Writing 9 comments

In the copywriting class I’m currently teaching (the now-closed Copywriting Academy), one question has come up several times during our Q&A sessions. The question is posed a little differently each time, but is accurately summarized this way: “Is it morally wrong to sell based on fear as a motivation?” This question comes up because part of the […]

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How To Write A Sales Page That Rakes In $10 Million

Published May 22, 2015 by Ray Edwards Uncategorized, Writing 2 comments

You’re invited to join me for a free, live Masterclass on Tuesday, June 2, from 7 p.m. Eastern (6 p.m. Central, 4 p.m. Pacific). I’ve had the honor and privilege of writing sales copy for some amazing clients, including Tony Robbins, Jack Canfield, Jeff Walker, and many others. Some of my best work has been […]

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Seven Reasons Why I Still Blog, 7 Years Later

Published October 20, 2014 by Ray Edwards Writing 3 comments

On Wednesday, February 14, 2007, I published a post entitled “5 Reasons Why I Blog”. I just finished reviewing that post, and I reached two conclusions: first, I still think blogging is relevant and important for professionals and entrepreneurs. Second, some of my reasons have changed, and some have not. This is an update of […]

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7 Reasons You Should Switch to Scrivener for Your Writing

Published September 26, 2014 by Ray Edwards Writing 14 comments

I have a picture of EB White hanging on the wall in my office. He is sitting at his writing desk, which is in a boathouse. White sits on a stark bench, hands poised over his typewriter. The only other items in the room are the ashtray on the table, and the waste can. To […]

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