What Copywriting Really Is

For this week’s episode, I wanted to get back-to-basics and give you the nuts and bolts explanation of who I am and my philosophy of writing persuasive, direct-response copy. I had done this already for someone else’s podcast back in 2018 as a guest host. That someone was the great Jeff Goins, and he gave […]

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Copywriting Alone Is Not Enough

This may blow a few minds, but I, Ray Edwards, direct response copywriting evangelist and educator, am telling you that Copywriting, alone…Is not enough. Today’s sophisticated, high-paying client demands that you have more to offer. This week, I’ll tell you what other skills you must possess to thrive, AND give you an actionable checklist that […]

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