The Question: Do I really need a guarantee on my website? The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you. Three Things To Consider When Creating Your Guarantee: 1. The length of the guarantee (the longer you can make it, the more credible your […]
The Story: It’s a shame that so many copywriters struggle to get business, when it’s so easy to do. (Not to mention the fact that it’s not a great advertisement for your skill level. Would you go to a fat doctor for weight loss advice? Get your hair styled by a bald barber? Take financial […]
The Question: How do I take online payments? The Answer: There are lots of options, including a very simple way to take online payments. Three Ways To Take Online Payments: 1. Use Clickbank (for digital products). 2. Paypal works for physical products. 3. For full-fledged merchant accounts, use iPowerPay. Click for the Podcast Audio: How […]
The Question: How do I test my copy? The Answer: It’s not that difficult – don’t over-complicate things. How To Improve Your Sales With Better Copy: 1. Model successful copy of companies whose ads you know are working (don’t steal – model!). 2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it’s […]
The Question: What do I do if I have all the pieces in place, but I’m not making sales with my website? The Answer: Improve the architecture of persuasion on your website: change the words! How To Improve Your Sales With Better Copy: 1. Have your copy reviewed by a professional (NOTE: I no longer […]