The Question: What’s a good shorctut for writing good headlines? The Answer: Avoid hype and use proven structure. How To Improve Your Headlines: 1. Strip the headline of any adjectives and adverbs. 2. Think about what the PRIMARY BENEFIT of your product is and let the reader experience that emotion in the headline. 3. Avoid […]
Writing
Teleseminar Toys From Mike Stewart
I recently decided to upgrade the sound on the many teleseminars I host… so I invested in Mike Stewart’s Ultimate Teleseminar Package. It arrived today… check out the video… Ray Edwards New Teleseminar Toys
4 Hour Workweek Experiment Video
Okay, we’re not living the “4 Hour Workweek” yet. But… we are taking Tim Ferris’s recommended “mini retirement” (taking your retirement now… while you’re still healthy enough to enjoy it). We’re just into the third day here in Sedona, Arizona. So far, the schedule seems to be: I work for about 5 hours in the […]
Test Your Sales Copy: Quick, Easy and Free
I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don’t know how!” “And how about Taguchi testing – do I have to use that, too? What […]
Does Your Copy “Show Up and Throw Up”?
There’s a phrased in the sales world: “show up and throw up”. It means that as a salesperson, if you don’t take time to relate to your potential customer, to get to know them and their needs… If you just jump right in and hit them with your cheesy, canned sales presentation right off the […]