Ryan Healy tagged me with this meme: “5 Reasons Why I Blog”. I read Ryan’s blog on a regular basis, and I appreciate him including me in the fun. It’s good for business. It wasn’t always this way. When I started blogging it was more about self-expression. It didn’t take long for me to realize […]
Writing
Breaking Through Writer's Block
I have to be honest. I don’t believe in “writer’s block”. You shouldn’t either. I think it’s a myth. Worse, I think it’s an excuse for just not doing your job. I’m not saying that it isn’t sometimes difficult to sit down and start writing. It often is difficult, for one reason or another. However, […]
Do Copywriting Templates Work?
There are a number of products available that offer copwyriting “templates” (which most take to mean “fill in the blanks”). Do these templates work? And are they a cost-effective alternative to hiring a copywriter (or becoming a better one)? Don’t you already know the answer? Templates are not a substitute for good copywriting. However… They […]
Short Sales Copy For Expensive Seminar
Fortin has cause a big stir with his report on “The Death of the Salesletter”. Get it. Read it. It’s not a come-on for something else, there’s no “squeeze page”, and no “hidden launch” of some other product. I agree with most of what Michel has to say in that report. Want to see some […]
How I Got the #1 Lens on Squidoo
I asked for it. Seth Godin was looking for someone to take over the Z List lens. I volunteered. I want to do my best to make this lens as good as it can possibly be — so your input is valuable. Take a look, add your own site, vote. Thanks! Click here to see […]