Short Sales Copy For Expensive Seminar

Fortin has cause a big stir with his report on “The Death of the Salesletter”. Get it. Read it. It's not a come-on for something else, there's no “squeeze page”, and no “hidden launch” of some other product.

I agree with most of what Michel has to say in that report.

Want to see some very short sales copy for a $1,250 seminar that is converting like crazy? Then take a look at this. It breaks all the so-called rules. But don't try this on your own, kids. There are some very important reasons why this is working, and they are not all obvious.

That being said…them that hath an eye, let them see.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at