The holidays are a time when we tend to be warmer in our dealings with people, and more charitable in our giving to those in need. In the Marketing DJ Podcast, I play a song that sums up my feelings on this; it’s called If Every Day Were Christmas. Some bloggers (discovered while I was […]
Writing
What I Learned From My Blind Dog
My dog Scooter has gone blind. At first it was heartbreaking. Watching him bump into things, and then seeing him withdraw, sit still for long periods of time… It made me wonder what he must be thinking. If it was even worth still being around, when he had once been so fiercely independent. He’s always […]
The Writer's Life
There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it’s usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from). This myth has always struck me as false — or at […]
3 Mistakes That Kill Copy
There are 3 mistakes made by most advertising copy I see that depress sales and response. Correct these mistakes and increase your sales. 1. Focusing On You, Not Your Customer. In the context of an ad, your prospects don’t care about you. They care about themselves, and whether your product can help solve their problem(s). […]
South America Now Seems Interesting
Without going into a lot of detail, my sudden interest in South American comes from this: my 20-year-old son decided that before he heads back to college this Fall, he’s taking a 3-week trip South America. His mother and I were not thrilled to hear this news, but Sean is a mature, level-headed young man. […]