Freelancers, Copywriters & Consultants: Decide Who You WON’T Sell To

You should not sell to everyone who is willing to buy from you. This is especially true for freelancers, copywriters, consultants, and solo professionals.

Emotions

While this may sound crazy, especially if you are revenue-starved, give it a bit more thought and you’ll see that I’m right.

How to Lose the Complainers, Whiners, and Other High Maintenance Customers

Some customers are simply not worth the revenue they produce; because some customers are complainers, whiners, high maintenance, and end up costing you more in time, energy, and employee morale than they ever produce in revenue.

The truth is, most of us can identify these “problem children” customers a mile away. There’s just something about them that sets off the red flags early in the relationship, usually before any purchases have been made.

Learn to watch for these signals. Identify the kinds of questions, comments, and attitudes that you know are warning you that the person you’re talking to is a “problem child” customer.

Have a predetermined, polite, but firm routine in place for turning such customers away. You want to do it gracefully, because you don’t want to insult anyone or imply that they’re simply a “troublemaker” before you’ve even had a chance to get to know them.

But you and I both know that your biggest problem customers did not come as a surprise to you. Chances are, you knew in the first conversation you had with them, this person was going to be trouble.

Promise yourself that from now on you’re going to listen to your intuition, or your subconscious insight, or whatever you choose to call it… and you’re going to refuse to let those “problem children” inside your business.

You’ll be much better off without them messing up your employee morale, lowering your ROI, and costing you time and energy.

Spend the time you save on something much better – such as identifying, pursuing, and wooing your “perfect customers” instead.

The ones who are easy to work with, a joy to be around, most helped by your products and services, and produce the most profit for you in your business.

You’ll never be sorry you avoided a problem customer.

And every problem customer avoided makes room for a customer who is a delight.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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