Do Long Copy Sales Letters Work?

The Story: A lot of people think that long copy is dead; I think that's a load of baloney.

The Point: There are specific reasons why long copy works, has always worked, and will always work… when used correctly

The Resource:

Here are three reasons long copy works:

1. We love to read about what we love.
2. Online is not like selling face to face; you need to answer all possible objections.
3. Long copy allows you to tell a story.

Here's the Four-Part Sales Letter Formula (credit to John Carlton):

1. Here's what I have to offer.
2. Here's why it's right for you.
3. Here are some questions you may have.
4. Here's what to do now.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at