Do You Want Attitude With That?

Seth points to a spooky McDonald's employee training video from the seventies (via Robin). Seth notes that the video didn't solve the problem. I agree that motivational videos don't get the job done. The question is: what will?

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at