Most of us work for the big home run in business. We're looking for the breakthrough idea, the standout promotion, the million-dollar product launch.
I've been involved in a little bit of each, and they are certainly nice. But the reality is S. not the way normal business growth occurs. The way businesses normally grow is incrementally, over time.
Interestingly, it seems to be the businesses that have been growing incrementally over time that more often than not experience those big home run moments every now and then.
One way to increase profits, almost without fail, is to try a little bit of improvement every day. Improve your process for selling, prospecting, and producing products. Just a little bit, every day. It adds up.