This really could've been entitled, “what I have learned after doing 500 episodes of this podcast.” But that seemed like a boring title.
Then I realized that around episode one marked the year my business made just over $100,000. After 500 episodes – a little over 9 years or so – our company revenue is somewhere between 1 million to 1.5 million per year.
That's roughly 10X. And now we're looking at how to 10X again. We can't do it by working harder – we have to do something completely different.
I will share a few thoughts on that as we go, but there is definitely one Master Skill that is key to every step of your business growth. That Master Skill: Copywriting.
Unless you're totally new to this podcast, you probably know that writing great copy is my passion. In fact, I wrote this book which is an excellent place to start if you intend to master this skill.
Most of the copy I write is aimed at business growth…pretty much all of it in fact. But how do words make your business grow? If copywriting is the weapon, what is target?
Back in the 90's, I discovered a book that taught me many valuable (literally life changing) concepts. It taught me there are 3 ways (and only 3 ways) to grow your business:
1. Get more customers.
2. Get each customer to spend more with each purchase.
3. Get customers to buy more often.
You can learn more about this book and the brilliance of Jay Abraham in this video.
Succeeding at any of those three goals will grow your business, but if you succeed at all of them, even just a little (think 10% each), you're talking exponential business growth.
The key to doing all this is being able to write the appropriate copy for each stage. That’s why we’re having the Copywriting Academy Virtual LIVE Video Workshop, April 8-9. (Tickets are just $197 for a very limited time – price increase January 31.)
If you attend this workshop, you will not only gain some powerful, proven, business growing skills, BUT you will also get your copy finished, polished and ready for deployment. All the details on this are right here.