Sometimes our great marketing ideas backfire.
Warner Brothers Video, for instance, had what they must have thought was a great idea. On the Netflix DVD of Sherlock Holmes, you can’t skip to the menu without watching about 20 minutes of commercials.
Now, that might have seemed like a great idea to the gang in the marketing department.
But to the customer, it just seemed annoying at best. Certainly didn’t make me all warn & fuzzy about buying more of their DVDs – that’s for sure.
Advice: if you can’t “wow” your customers, at least try not to annoy them.
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