How to Annoy Your Customers

Sometimes our great marketing ideas backfire.

Warner Brothers Video, for instance, had what they must have thought was a great idea. On the Netflix DVD of Sherlock Holmes, you can’t skip to the menu without watching about 20 minutes of commercials.

Now, that might have seemed like a great idea to the gang in the marketing department.

But to the customer, it just seemed annoying at best. Certainly didn’t make me all warn & fuzzy about buying more of their DVDs – that’s for sure.

Advice: if you can’t “wow” your customers, at least try not to annoy them.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at