As an entrepreneur, the primary aim of being in business is to create revenue. How do we do that? Offer a product or service to the market that solves a problem or serves a need, and do so in such a way that your company makes a profit. This is common sense.
Where Christian entrepreneurs sometimes get lost is forgetting that the primary aim of their life is not to simply pile up as much money as possible. Your purpose is not to be a participant in some kind of contest to see who can get the biggest stack of gold. No, the primary aim of the Christian entrepreneur's life is to render service to God – and the way God has called and gifted you to render that service is through entrepreneurship. For those who are truly called to the entrepreneurial life, this means having a successful business.
In order to fulfill God's purpose for our life as entrepreneurs and small business people, it is necessary that we have a proper relationship between our heart and money. God clearly says in His word that we cannot serve both God and money (or, more accurately, “Mammon”… but that is a topic for another post). What is not so obvious to many people is we can serve God with our money, and that doing so represents a proper heart-relationship to money.
We must be “safe for success” – not giving in to greed and pride. We must succeed in a way that honors Jesus. That means not making an idol out of our money. It is important to remember that God is not against us having money – but he is against money having us.
Make sure you are safe for success and that money does not take a place in your life higher than that occupied by God, who much always be our first priority. If you do this, you will keep money moving, you will pay fair wages, you will make square business deals, and you will enrich the lives of your employees, your customers, your vendors and the world at large. That is truly a formula to profit more.