Imagine My Suprise

I was totally surprised today when a routine scan of Google found an Adwords Ad that spoke about me directly. Weird. That's the ad I saw (to the left of this paragraph).

Naturally, I clicked on the ad. I quickly realized it was placed by one of my students, Darrel Hawes. I had no idea he was going to do this.

I was even more surprised to see that Darrel has written a report about… me. I certainly had no idea he was going to do that.

Now, I'm a little weirded out by this.

Of course, it feels good to have someone say nice things about me. And I would not deign to argue with Darrel about any of the nice things he said in the report.

But that's not the reason I'm pointing it out here. The reason is: I admire it when people take positive, proactive action. And I think such things deserve to be recognized.

So: good on you, Darrel! I admire what you've done here. Not necessarily that it's about me — but rather that you did something clever, and a bit daring, to make your goals into reality.

And if I can be forgiven for promoting something that speaks so highly of me… the report is darned good.

I'm not sure if I deserve all the praise Darrel heaps on me. But I am sure that his report contains good advice. So check out Darrel's report.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at