Instant Everything

Things that are not improved by being made “instant”:

  1. Coffee
  2. Oatmeal
  3. Relationships
  4. Websites
  5. Success

That last one hangs people up. Many people want instant success, but few want the years of preparation that lead up to it.

While we may prefer the “microwave” solution, some things only reach their potential when they “marinate” instead.

As RT Kendall once wrote, “The worst thing that can happen to a person is that they succeed before they are ready.”

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at