Just Show Me How To Do It

I needed to know how to do a certain task for my business recently, and I realized I had a home study course on how to do it.

I dragged my course out and surveyed the material. Hours of video, poorly indexed. A word-for-word transcript, capturing all the stream of consciousness rambling of the presenter. A mass of material. Worthless to me.

Especially since the system claimed to allow you to manage this particular marketing method in “as little as 15 minutes a day”.

I wanted to say to this particular product’s purveyor, “Surely you could just take 15 minutes and show me. Maybe an hour, if you explained every step?”

He wanted to sell me 30 pounds of DVDs and manuals, bulking up the course, so I’d pay more for it.

All I wanted: show me how to do it.

I think there may be a lesson here.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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