Myths, Lies and Marketing

Myths are stories that teach us something about our best selves, that inspire us to reach for something better, or that caution us against grave error.

Lies, on the other hand, are simply falsehoods perpetrated upon us for the purpose of robbing us of something.

Marketing, in its pure and noble form, uses mythology; it never uses lies.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at