Maybe you’ve seen the new movie, Predators.
The plot is simple: humans find themselves on a planet that is a game preserve, and the humans are the prey. They’re being hunted by aliens for sport.
This is how most of us feel about marketers. We feel like we are the prey, and the marketers are the hunters. Merciless, weird hunters who are not really interested in our pain, our fear, or our lives.
That’s why people are drawn to marketers who actually care about the people they sell to. It’s why company’s with high standards of excellence, customer service, and integrity enjoy long-lived success.
From the marketer’s viewpoint, it look like this: it’s the difference between being a predator – or being the shepherd who protects and cares for the flock.
Which one are you? And if you don’t like the answer, here’s a follow-up question: which one will you be today?