Secrets Of The Biggest Selling Product Launch Ever

Seth Godin's insightful analysis of the iPad Product Launch — worth studying (not just reading).

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at