Skip The Boring Parts

For some reason, I'm fixated on Elmore Leonard these days.

I think he's one of the best writers working today, despite the fact that his subject matter can be a little rough.

One of my favorite quotes about writing comes from Leonard, who advises: “skip the boring parts.”

Just as true for marketing copy as it is for novels.

And the reason this post is only five lines long.

 

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

Grow Your Business

Grow Your Business

Proven teaching. Inspired approach. Free Course.

Get the FREE Course