Sorry I Haven’t Called

I'm working hard to eliminate from my regular vocabulary the following phrase: “Sorry I haven't called, I've just been so busy…”

I heard someone saying this on their cell phone at Starbucks during the last week. It sounded completely disingenuous, and I was appalled to realize I've been guilty of saying it myself. A lot.

What's the problem with this phrase? The real message you're conveying, it seems to me,  is: “I just haven't made calling you a priority, and facing you with it is uncomfortable. So I'm giving you an excuse.”

This doesn't mean that I'm going to call everyone back instantly who leaves me a voicemail. That's just unrealistic, not to mention poor stewardship of one's time. It does mean, however,  I'm going to do my best to stop making excuses.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at