I just got back from speaking at Jeff Walker‘s Product Launch Formula LIVE! event in Phoenix. It was an amazing event, and I learned something While I was there that I must share with you. It’s the secret enemy that is stealing your success right out from under you. This is the reason you keep […]
Copywriting can be tricky. As a copywriter, you work hard to follow the proven formulas and structures. You probably do a great job with that. It’s not that tough. And yet, sometimes, we can do everything right and the copy still falls flat. Yes, it is even happens to me. It happens all copywriters. Regardless […]
If your copywriting is not selling enough, maybe it’s because you have failed to P.A.S.T.O.R. And I’m not talking about preaching…
Do you find yourself staring at a blank page (or in more modern terms, screen)? Stuck for how to get started writing your copy and singing the blues? I’ve found that I get much better results if I use some “quick start tactics”. These keep me focused, and get me started on the right track […]
Would you like a “formula” for powerful copywriting? Copywriting that sells your products and services? I’d like to give you the “magic formula” for writing web site and ad copy that sells. I’d like to… but I have some disappointing news: there isn’t one. “But Ray,” I hear you say, “Haven’t you yourself taught several […]