The title of this week’s episode is the title of John Lee Dumas’s new book which I strongly suggest you add to your library. John is the host of the award-winning podcast, Entrepreneurs On Fire and has interviewed more than 3,000 successful entrepreneurs. This book is the result of JLD sorting through all of that […]
Tag: podcast
7 Overlooked Ways Copywriters Can Make Money Now
This week’s episode content was actually borrowed from my YouTube video of the same name. Even if you’ve already seen the video, these are some great, money-making ideas that deserve a review. Feature Presentation So you want to be a writer for hire, but those high-paying gigs you hear about seem a bit out of […]
The Power of Self-Publishing
If you’re considering writing a book, you need to check out this week’s podcast. Chandler Bolt, CEO of Self-Publishing School, is THE Authority when it comes to self-publishing and he’s my special guest this week. By the way, “self-publishing” doesn’t have the same minor league connotation it did a few years ago. There are many situations when […]
Simplify Your Message So People Buy!
There are so many ways to make your marketing complex.Funnels, upsells, cross-sells, JVs, multivariate testing, challenges, tiny offers with a value ladder of upsells… Sometimes the best way to sell a horse is with an ad that says “Horse for sale”. But that kind of clarity only comes when you know your perfect client. Your […]
Creating Magic in Tough Times
This week’s episode is a conversation I had with the great Lee Cockerell, former VP of Walt Disney World and a master of creating that Disney Magic. Lee is one of our favorite people to learn from. I say “our”, because my company invested in The Cockerell Academy which has benefitted our entire team. Lee […]