So what books have you read that changed you? This show is about my list of some of the life-changing books I have read. Some of them may surprise you.
#124: The Secret Book List That Changed My Life [Podcast]
Tag: podcast
#123: How To Write Emails That Get Response [Podcast]
I hear this complaint a lot: “People don’t respond to emails anymore. It’s like they don’t read them, or don’t have enough courtesy to write back.” Usually the person doing the complaining will then expand on how Western society is crumbling around our ears. Rather than spend our time complaining about how inconsiderate people have become, […]
#122: Titans Of Direct Response Marketing [Podcast]
Last week we focused on writing powerful, persuasive copy. This week I’m bringing you an interview with a leader in the direct response marketing world – and the guy who has hired almost all the great living direct response copywriters. This is a rare interview with Brian Kurtz of Boardroom, Inc.
#121: How to Write Web Copy That Sells [Podcast]
One of the most important skills you can develop is the skill of writing persuasive copy. Copy that sells products and services. There is a formula for writing such copy, and in today’s episode, I will share it. You can start using it today..
#120: The 10 True Reasons Businesses Fail [Podcast]
Most small businesses will fail. According to StatisticBrain.com, 25% of businesses will fail in year one, by year five the failure rate is 55%, by year ten it’s 71%. Why does this happen? There are many explanations being offered, from industry changes to economic environment. My strong belief is that most of these so-called reasons […]