Recently I was working with a client on an advertising campaign. We had been running a particular ad in a variety of online media (mainly solo mailings to email newsletters), and the ad was barely breaking even. We decided to test different subject lines. Basically, we changed seven words. Immediately upon our next mailing, our […]
Tag: Productivity
#110: How to Get Back On Track [Podcast]
Recently, my life fell apart. At least that’s how it felt emotionally. From the outside, everything looked great. I was an in demand speaker, making lots of money, with a lot of projects in the works, and the field of possibility ahead of me. The truth was another matter. My calendar was overscheduled, my time was […]
#109: Master This Skill To Change Your Life [Podcast]
I was recently on the phone with someone, and they were talking. Something they said sparked a reaction in me, and I began thinking about how is going to respond. As they continue to talk, I constructed an elegant argument in my head to counter what they had just told me. Then they spoke words […]
#108: How to Have a Backpack Business [Podcast]
It occurred to me recently I often run my business from a backpack. In my backpack I carry my Nikon, some lenses, my iPad, and my MacBook air. If I can find an Internet connection, that’s about all I need to run my business from virtually anywhere. In this episode, you get five essential keys […]
#107: 5 Tricks To Get More Done In Less Time [Podcast]
Ever reach the end of a workday, and wonder where the hours went? Sometimes it seems there’s just too much to do, and not enough time to do it all. In this episode, I’ll share 5 “tricks” that will help you get more done in less time. Plus, here are some additional reasons to keep […]