The A-Team School of Marketing

the-a-team-2010-posterI just saw the new A-Team movie. Twice.

For those who don't know, it's a remake of the old TV show, and it's about an elite group of Army Rangers who “specialize in the impossible”.

The unit – called an “Alpha Unit” or “A-Team” – is led by Colonel Hannibal Smith. And Hannibal has some trademark wisdom that allows his team to accomplish the impossible; it's wisdom that works for marketers, too. Here are three gems:

1. “No matter how random things appear, there's always a plan.” Seems like just when things get darkest for the A-Team, that's when Hannibal's plan unfolds like clockwork. And it's a thing of beauty to behold. Marketers are well-advised to have a plan of attack, especially in this sometimes perilous New Economy. Do YOU have a plan? Or are you just “faking it”, making it up as you go along?

2. “Give me a minute, I'm good. Give me an hour, we're great. Give me six months and I'm unbeatable.” Hannibal knows the value of time well spent in planning in research – and given enough time, knows he can't be beaten. When the chips are down, do you have the confidence mindset that there is always a solution to any marketing problem, given enough time?

3. “I love it when a plan comes together.” Hannibal's greatest joy seems to be his crazy plans coming to fruition – something every marketer should be able to relate to!

If you need a shot of inspiration for your business, you could do worse than going to the movies and watching the A-Team in action!

And if you'd like your own A-Team out there on the Internet, promoting your products and websites for you..

…if you'd like them to do it for free, until they make you money…

…and if you'd like to get your hands on a plan for doing it that's every bit as good as one of Hannibal's plans…

…check out!

You too will love it when a plan comes together.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at