The Much-Exaggerated Death of Internet Marketing

Mike Filsaime and Ray Edwards

One of my private clients (Mike Filsaime) is perhaps single-handedly responsible for the proliferation of “Death of…” reports that have appeared in recent years (The Death of Google, The Death of Adsense, The Death of Salesletters, etc.).

Not that he produced them all, but I think more than anyone he popularized the concept (still a good one, by the way) and was copied by a lot of others.

So I’ll lay the credit on Magic Mike. He even released a report called, of all things, The Death of Internet Marketing, Now don’t get all lathered up.

Mike doesn’t think Internet Marketing is really dead. He was just pointing out in his report that the “old way” of doing things wasn’t going to cut it any more.

Of course, it seems an eon ago when he released that report.. But even now, a mere few years later, others are saying that “Internet Marketing” was a fad, it’s dead, the FTC has killed it, etc. Pick your “Chicken Little” poison.

Yet once again, the reverse is true. The opportunities abound. It’s just that the “tricks” that worked last year don’t work any more.

We all have to step up our game and play at a new level. Even as I write this, Mike is raising the bar for himself and others – for instance, with his Automated Webinar software which allows you to hold webinars every day, all day, on auto-pilot. I'm using it myself – here's a link to my webinar on how to make customers come to you.

The people who are “sweating bullets” right now are those who refuse to adapt, improvise and overcome.

If you’re willing (and since you’re a Friend of Ray, you’re probably not only willing but probably downright eager) to seize new opportunities and step out boldly, you’re going to prosper.

That’s what I love about you. Thanks for being who you are.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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