The Death of Long Copy?

I recommend you keep your copy… short and sweet.

Now don't get confused; long sales copy websites almost always sell more than "short copy" sites. But…

WITHIN your long copy, keep everything short; specifically, I mean you should keep your sentences and your paragraphs short.

A paragraph in a sales letter should be no more than 3-4 sentences long – and they should be short sentences.

People will read more of your copy if the sentences and paragraphs are short.

This is especially important on the first page (or the first screen, if it's online) of your sales letter, when you are trying to draw them into your story.

Don't scare people off with big blocks of text.

Short and sweet is best.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at