The Economy: So What?

Don’t say it to me.

I might punch you.

“The economy,” used as an excuse for some business or personal failing. That’s what I’m talking about.

It seems like wherever I go these days, someone is determined to explain their business problems with those two words.

I’ll get to the airplane photo in a moment, but indulge me. I have a point to make, and I think it’s important directly to you (and me, too).

The point is simply this: it’s important that you and I don’t buy into this kind of loser thinking.

Now if you’re reading this post, chances are you’re not prone to use “the economy” as excuse.

Warning: listening to others who talk this way can slow you down. It’s important that you and I don’t let this garbage start building up in our heads. Because the “economy” depends on our keeping the machine (our brains) clean (free of error).

As entrepreneurs, we (you and I) are the only thing that will “?x” the “economy”.

Atop this post you see me and my buddy Chad, about to go ?y his $700,000 airplane. Chad’s company employs about 20 people. He creates wealth not just for himself, but also for his employees and vendors. Where would all those folks be if Chad threw in the towel because “the economy” is tough?

This winter me, my wife, and the Pugs of Persuasion went on a 5-month, 2,500-mile trip around the Southwestern USA in our motorhome.

Along the way we supported gas stations, restaurants, campgrounds, the National Parks, and a myriad of other entities that needed our money. All fueled by our business. If that’s what you mean by “the economy”, then I’m with you.

If, on the other hand, you mean “the economy” as excuse for poor performance or failure to adapt, then I have just two words for you: stop it!

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at