Using Radio The Smart Way

microphone.jpgI recently interviewed a radio advertising expert named Dave Tester.

Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended up discussing on this call.

There's nothing for sale on the call; it's pure ideas, tools, and tactics.

Listen to it online by clicking below.

Click to listen.


Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at