Why Instructions Fail

A million reasons.

Most notable: people don't read them.

Marketers, take note.

Because if people don't thoroughly and attentively read the instructions that come with something they've already paid for… what makes you think they're going to thoroughly and attentively read your ad?

Something to think about.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.