If you've studied copywriting very long, you know that the most important copy on the page is the headline; that's because the headline is the ad that gets prospects to read the rest of the ad.
How can you write effective headlines if you're not a professional copywriter? Simple – use “template” headlines as starting point.
I've provided 3 template headlines below. Fill in the blanks as appropriate for your product offer. You may need to do some re-wording to make the headline work for your product–but you'll be off to a good start.
Give Me (amount of time) And I'll Give You (benefit of product)
Give Me 3 Minutes, And I'll Show You How to Write 3 Killer Headlines
If You Can (something simple prospect can do), Then You Can (benefit product can produce)
If You Can Send And Receive Email, Then You Can Make Money With My Email Marketing Course
Who Else Wants To (benefit product produces)?
Who Else Wants To Double Your Sales — And Triple Your Time Off?