Is a 10% Sales Conversion Rate Good?

By Ray Edwards | January 28, 2009

In the Internet Marketing world, a 10% conversion rate is often considered outstanding.

But is it?

Not really.

Online retailers do much better.

Check out Futurenow’s posting on “the top 10 converting websites for December 2008“.

Here are the top five:

1. ProFlowers 31.1%
2. LL Bean 25.7%
3. Amazon 23.7%
4. VitaCost 23.0%
5. Coldwater Creek 22.4%

Hmmm.

What do they know that you don’t? Something to think about.

If you’re not already getting at least 10% conversions, I suggest reading this site.

Topics:
  • I wish i could get to even close to 10% conversion rate...would make you very wealthy I think. Picking the right market is important as well.
    Jackie
  • Hah! please don't tell me that a 10% conversion rate isn't good!! I'm pretty happy to have just made it that far.
  • You're comparing apples and oranges.

    If somebody visits Amazon.com, they are READY to shop and buy.
    If somebody types in "How to Set My Copywriting Rates" and reaches a landing page selling an eBook on setting rates for only $29.95, they are not ready to buy since they were wanting the answer for free.

    So what do they know that you don't? I'm not sure. But what have they done that you haven't? They've attracted actual prospects that are ready to buy rather than just attracting people who are somewhat interested.
  • Thanks for adding your voice to the conversation, Chad. You raise a good point... and I thnk there's more to the story too. Such as: what they do at the site to increase conversion. It's about the pre-frame, yes. It's about the copy, yes. And it's also about more than these.
  • MaxKazen
    Killer sales letter -- even though you say it's only the third most important thing for 10% conversion. It took me a couple of reads, though, to figure out this wasn't YOUR report, but someone else's.
  • Ray,

    I'm new to this whole conversion thing. I launched last week. So far 20 opt-in prospects and five sales. I think having QUALIFIED traffic, those people who pre-select themselves to be open to your offer whether it be flowers, clothes, books is the key to a decent conversion rate. And of course, a killer sales letter! (that's where you come in, Ray!)

    Sherrie Rose
    The Love Linguist™

    www.HerLoveBucket.com
    www.TheManClassSeries.com
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