Is a 10% Sales Conversion Rate Good?

In the Internet Marketing world, a 10% conversion rate is often considered outstanding.

But is it?

Not really.

Online retailers do much better.

Check out Futurenow's posting on “the top 10 converting websites for December 2008“.

Here are the top five:

1. ProFlowers 31.1%
2. LL Bean 25.7%
3. Amazon 23.7%
4. VitaCost 23.0%
5. Coldwater Creek 22.4%


What do they know that you don't? Something to think about.

If you're not already getting at least 10% conversions, I suggest reading this site.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at