#116: Jeff Walker, Product Launch Formula, And A Life Of Grace [Podcast]

There is one online business teacher whose students have created over half a BILLION dollars in sales, using his methods. He also happens to be one of the most graceful people I know. Now, he has written a book that distills down the core elements of his training, and it’s just been released.

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In this week’s episode, I spend some time talking with my friend Jeff Walker about his new book, Launch (as of this writing, if you click here you can get the book for free… no joke.)

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How To Write A Book In 30 Days Or Less

I have a question for you… do you feel like you “have a book inside of you”, but just never seem to get around to writing it? Have you ever wondered why you don’t ever seem to get that book written? Maybe you tell yourself you’ll do it “someday”.

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Let me tell you the truth: “someday” is usually code for “never”.

#115: Podcast Top 40 Countdown [Podcast]

When I was 14 years old, I was inspired to get into radio because I loved listening to “American Top 40″. It was a countdown show of the 40 most popular songs on the radio each week, hosted by Casey Casum. This week, I’m sharing the top 40 podcasts I listen to, with a little explanation of why you might want to check them out.

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I will also identify the podcasts I absolutely do not miss, ever. And I’ll share the 3 very popular podcasts I instantly did NOT like. Plus, here are some additional reasons to keep listening…

  • How to get Jeff Walker’s new book, Launch, for free!
  • An interview with Strategic Living Podcast host Brian Holmes.
  • Contest where you can win our recent $797 training for FREE…
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How To Make Your Employees Do What You Want

Do it yourself first. Allow me to tell you a brief story that will explain how this works.

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When I moved to Spokane Washington in 1996, I went to work for a man named Steve Cody.

Cody ran the group of radio stations that I myself would one day be charged with overseeing, but at that time he hired me as the program director of the group’s country station.

Within a few days of my arrival, our station hosted a live on-site broadcast. When I showed up, Cody was already there, helping set up the radio station’s tent and hang the banner.

I just stood and stared for a moment, as I’ve never seen a radio station General Manager dirty his hands with something so mundane as putting up a tent or hanging a station banner at a sponsor’s remote broadcast.

Over the next couple of weeks, I noticed that Cody was always the first person to show up at the office and the last person to leave. I talked to people who worked with him for a long time, and learned there was a general respect for him I had never encountered before.

One of the younger staff members said to me at lunch one day, “The thing about Steve Cody is, he will never ask you to do something he’s not willing to do himself. So I will do anything asks me to do.”

In all the years that Steve and I worked together, I never heard him give a staff talk about motivation, commitment, loyalty, or work ethic. He just lived out those values, and people following him.

The message you are preaching is not nearly as persuasive as the message you are living.

Are You Interested Or Committed?

Are you interested or are you committed? This question is where the rubber meets the road. This is where I might lose you.

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Some people will say, “Oh yeah, I’m interested in having my own business!” They’ll read what I have to say, or listen to a podcast, they’ll nod their heads and say, “That sounds like a good idea.”

But they won’t actually go out and do it.

They won’t do what it takes.

They won’t buy the educational materials, the books that are recommended, or attend the training events. They won’t read Think and Grow Rich.

They won’t invest in themselves and get the continuing education they need, or find a mentor.

There’s a lesson to be learned about commitment from breakfast. “When it comes to breakfast, the chicken is interested, but the pig is committed.”

It’s one thing to lay an egg and contribute that to breakfast; it’s another thing entirely to give yourself up to be the bacon.

How about you? Are you interested or are you committed?

#114: How To Automate Success [Podcast]

What if you could automate success? What if you would set a few things in motion that, if not guaranteeing your success, would automatically increase the likelihood of success … in all areas of your life?

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In today’s episode I share how controlling 5 “environments” greatly increases the odds of your success. Plus, here are some additional reasons to keep listening…

  • A proven way to turn your blog into a business, and a powerful strategy for writing posts that go viral.
  • What do we do when God seems silent?
  • Contest where you can win our recent $797 training for FREE…
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Why The System Is Failing You

The title of this post is intentionally deceptive. It contains a presupposition, that being that the system is in fact failing you.

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The system we are talking about could be the economy, your industry, your job, marriage, church, or fantasy sports league. All these entities are systems. But in this case I am addressing the system we think of as the economy, and specifically as it relates to small business owners and entrepreneurs.

When God’s Answer Seems Late

What is the proper response when we face trials, and while we are waiting for God’s answer?

Here is a clue… in the book of Job, at the point where Job had lost everything (his family, his fortune, and his health), Job refused to blame God for his misfortune.

The Lord’s anger was kindled against Job’s friends, who all seemed determined to convince Job that God had allowed or brought these misfortunes upon him. God honored Job’s request for his friends to be forgiven. And notice what the text says next:

“And the Lord restored the fortunes of Job, WHEN HE HAD PRAYED FOR HIS FRIENDS. And the Lord gave Job twice as much as he had before.” Job 42:10

Don’t allow seeming lack in your own situation to prevent you from providing God’s abundance to others.

Brokering God’s supernatural provision for others releases a grace to receive your own. It’s worth noting that this demonstration of lavish Grace took place in the old covenant, and according to the Bible we live now under a much better covenant.

Are There Diamonds Buried In Your Backyard?

While we’re busy searching, striving, and battling to build a fortune, we often overlook the Fortune that is right in our own backyard. Don’t feel too bad, I’ve been there right along with you.

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Perhaps the story of my own folly will help reassure you, and motivate you to take another look at the opportunities that lie at your feet…

Recently, my son Sean Edwards came on board at my company. He’s been learning the business, and getting familiar with our processes, projects, and products. When I gave him access to all the digital products we have created over the years (which we keep in a central member’s area), he was shocked.

“Do we still sell any of these?”

“No”, I told him, “I’m usually focused on selling latest product we have developed.” He laughed.

“But this is a treasure chest! What if we just started selling all these products that are sitting on a shelf?”

This was a very good question.

I admit, it’s a little embarrassing to tell this story. But there is a powerful lesson here, and it reminds me of Russell Conwell. Conwell is one of the pioneers of our industry (the information marketing/teaching/coaching industry.) According to Wikipedia, Conwell was born in 1843 and became an American Baptist minister, orator, philanthropist, lawyer, and writer. He’s best remembered as the founder and first president of Temple University in Philadelphia… and for an inspirational lecture, “Acres of Diamonds”.

“Acres of Diamonds” was a speech Conwell delivered over 6,000 times around the world. It was first published in print in 1890.

It’s worth reading in its entirety, especially if you are a student of the industry (and you should be.) You can read it for free here. The basic premise of the speech is that there’s no need to go looking somewhere else for opportunity or riches. Everything we need to achieve our dreams is already present, right where we are.

Conwell credits the original tale to an Arab guide, who told Conwell about a man who so desperately wanted to discover diamonds that he sold his property and set off on a search for his fortune. Meanwhile, the new owner of the home found a rich diamond mine right there on the property. The home’s original owner had literally overlooked acres of diamonds in his own backyard.

We are presently building out a simple plan to start selling the products that I had been keeping in my “digital treasure box”. Just one example of the “acres of diamonds” on my own property.

What opportunities, assets, products, wisdom, experience, connections… what “acres of diamonds” are just lying in your backyard, waiting for you to pick them up?

#113: How To Work With Other People Without Making Them Crazy [Podcast]

We entrepreneurial types tend to be graded starting things and leaving other people to clean up the details. Our staff, virtual assistants, and colleagues may find it difficult to deal with us.

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There’s nothing wrong with you, you just need to realize what you’re good at, what other people are good at, and how to negotiate the handling of tasks so that both of you are operating in your “zone”. So today, I’ll explain to you how to work with other people without driving them crazy. Plus, here are some additional reasons to keep listening…

  • One of the best books on selling I’ve ever read.
  • How to stop “spiritual sweat disorder”.
  • What to do with the information in this episode…
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