#142: Michael Hyatt On Goal-Setting [Podcast]

It’s the time of year when we all start to think about making resolutions and setting goals for the new year… and we’re either happy about it, or cynical.

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This week Michael Hyatt is my guest, and he offers a fresh perspective on setting goals. By the way, if you haven’t seen the fabulous free video training Michael is giving away on how to make 2015 “your best year ever”, click here right now and get access to those videos!

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4 Secrets for a Breakthrough New Year

Chances are, you’re thinking about 2015, and how you can make a “fresh start” in the new year.

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The very end of the year is the perfect time to set your objectives for the coming year. But there’s a danger in doing this, as well.

The danger is “Resolution Syndrome” – the fact that most New Year’s Resolutions don’t work. most resolutions have been broken before January is over.

And we all know the cycle…

What Were You Thinking?

We would probably be a lot happier if we could manage to think about what we’re doing, at the time we’re doing it.

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Recently, I was very nearly run down by a woman driving a minivan in a grocery store parking lot.

As I watched my apparent doom racing toward me, I clearly saw that she (the driver) was looking away from the windshield, apparently fascinated by something inside the cabin of her vehicle.

Fortunately, I narrowly (miraculously) escaped an intense encounter with her front bumper. I shouted, she looked shocked, and we both went our way.

“What was she thinking?” I wondered.

The simple answer is: she was thinking about something other than what she was doing.

It seems to me we spend a lot of time thinking about things other than what we’re doing: checking e-mail while we’re talking on the phone, talking on the phone while we’re driving our car, reading while eating, and so forth.

Perhaps we would be happier (not to mention safer) if we could simply manage to do what we are doing when we are doing it.

#141: 3 Reasons Why You Must Master Copywriting [Podcast]

Some people think “copywriting” – the art and science of writing sales copy – is dead and gone. Killed by social media.

3 Reasons Why

The truth is copywriting is alive and well. and more important than ever to you and your business. You must master this.

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Change: The Only Constant

“Pig Pen, this here is Rubber Duck. We ain’t gonna pay no toll…”
CW McCall, “Convoy”

Who would have dreamed, in the 1970s, that anything would ever replace the CB radio? Some readers will, like me, be old enough to remember the CB craze. We will all remember, for instance, that the “main channel” on our CB radio was channel 19.

“Breaker 19, this here is the CopyGuy, with a newsflash: before that Hollywood actor named Reagan becomes president, CB radio will be a fad from the past…”

Fast-forward to just around the time CB radio had completely faded from the American consciousness, and you’ll discover a curious new technology called the compact disc just making its debut on the market. There were scoffers. There were purists who said nothing sounded as good as vinyl (there still are, but that’s another post). And there were plenty of people to point out that nobody in their right mind would replace an entire record collection just to go buy the same music on CD. Those people were wrong.

Fast forward again. Apple introduces a service called iTunes. There are scoffers. There are purists who say there’s nothing like having the liner notes you get inside the case of a CD. And they’re plenty of people pointing out that nobody in their right mind will replace an entire CD collection is to go buy the same music for the iPod. Those people were also wrong.

Just to be clear: those who refuse to learn from history are doomed to repeat it.

Change is constant. Industries appear and vanish in the space of a decade. Those who win are those who anticipate the trends, and get in front of them. Distinction worthy of note: it is much easier to predict trends and get in front of them that it is to be the creator of said trends. Much, much, much easier.

 

“He Just Thought It Up And Did It”

You don’t need permission to succeed. You don’t need someone to say you’re worthy. You just need to grab hold of your idea, wrestle it into submission, and then go out there and do it.

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It’s the doing it part that gets people hung up. Most of the time, it’s easier to talk about the project you’re “working on” than it is to actually do the work.

My friend Jeff asked me recently why I went through the hassle of hosting a seminar of my own. I’ve been thinking about that question.

I have lots of great-sounding reasons, but the truth is… it just seemed like a good idea, and I wanted to do it.

In the movie Apocalypse Now, the film’s narrator explains the extraordinary success of the iconic Colonel Kurtz this way: “He received no official clearance. He just thought it up and did it.”

If you feel that you do need permission, here it is (along with instructions): whatever it is that’s burning inside of you, go ahead, think it up and do it.

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#140: The Master Skill of Business Success [Podcast]

Is it possible there is one “Master Skill” that trumps all others when it comes to business success? I believe it’s not only possible, but that it’s absolutely the truth.

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In today’s episode, I’ll reveal what that “master skill” is, and how you can acquire it for yourself.

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