On March 27, my friend Michael Hyatt started a firestorm with a blog post entitled, How Much Business Is Your Profanity Costing You?
One of the most heated debates I’ve witnessed online ensued. Many people offered the rationale that their profanity was either a way of bonding with their audience, or of using an NLP technique known as a “pattern interrupt” (allegedly getting immediate attention and thus making communication more effective). I think most of the discussion missed Michael’s most important point.
I’m amazed that almost all of the hundreds of people who vented their opinion completely failed to see the most powerful business-based argument Michael put on the table. In today’s show, I’ll be Captain Obvious and show what you may have missed – plus I’ll give you 5 reasons why your cussing isn’t making you cool, it’s costing you cash.
Let’s start with this: the headline (or in the case of a blog post, the title) is the single most important copy you will write. It often means the difference between a winning ad or a losing one, between a blog post that explodes in popularity or one that decays in the silent darkness of obscurity.As if that isn’t enough pressure on you as a writer, the image associated with your blog post is becoming increasingly important. Blog posts with images are more likely to be read. Recently, I noticed a slight downturn in the number of reads my blog posts received. After comparing the popularity (click-throughs) of posts with “image covers” vs. those without, it became clear to me that every blog post needs a great visual headline. (I just made that term up. I hereby ™ it!)
In this tutorial, I’ll show you how to make these images yourself, without the expense of a graphic designer.
The Gospels – the first four books in the Christian New Testament – are a unique form of literature, and of Scripture.
Merriam-Webster defines the word “gospel” as follows:
a: the message concerning Christ, the kingdom of God, and salvation. b: one of the first four New Testament books telling of the life, death, and resurrection of Jesus Christ.
There are only four official Gospels – books recognized as part of the canon of Scripture (the Bible). They are all written by men.
We often hear success stories of people who go from “rags to riches”. We usually hear about the struggles they had when they started. What is uncommon is to hear about the struggles they still endure, and how they are overcoming them in the present moment.
I’m very excited about today’s show, which is mostly a recording of a conversation between me and my friend Cliff Ravenscraft, also known as The Podcast AnswerMan. During this totally unscripted, off-the-cuff interview, you’ll discover:
- How the TV show Lost helped Cliff become a leading voice in the world of podcasting.
- How investing in one specific training program changed the entire vector of Cliff’s life, and career.
- Why success on the outside may not be an indicator of success on the inside (Cliff opens up and tells of his most recent struggle, and the incredible way he is gaining victory.)
- The story of a prayer that brought a miraculous answer in the most unexpected place, and literally transformed Cliff’s life in the moment.
- How “selfies” can actually be selfless.
- Two books you absolutely must read if you want to change your physical health once and for all (and chances are you’ve never heard of either of them).
- Plus, a whole lot more wisdom from the man who helps so many take their lives “to the Next Level.”
I just completed reviewing the progress I’ve made on my 2015 goals. With most of my goals, I’m doing quite well. I’m even ahead of schedule on a few of them.
But when it comes to my most important business goal, my “push goal” for the year, I need a course-correction. I’m off-target with the goal I set for building my email list. What am I going to do? I’ll get to that in a moment. First, though…