#046: 13 Natural Disciplines of Marketing [Podcast]

Just like anything worth doing, there is a way to market that just works. There are rules. Today's podcast shows you what they are.

Choices of a businessman

In this week's podcast episode:

  • The disciplines of marketing.
  • The “Secret Weapon” system for using GTD with Evernote.
  • Are you trying too hard?

Tip Of The Week

The “Secret Weapon” system for using GTD with Evernote.

Spiritual Foundations

Let God Do the Work

We often try to do ourselves what God has already done for us.

…for it is God who works in you, both to will and to work for his good pleasure.
Philippians [2:13]

Stop trying to do it on your own, and let God do what He wants!

Feature Segment: Ray Edwards's 13 Natural Disciplines of Effective Online Marketing

Almost all marketing is dreadfully weak and ineffective, unfocused, and irrelevant. Or it's hype-filled, pushy, and repulsive. Stop that. Learn to “market like water”.

The 13 Natural Disciplines:

1. Abandon branding as a primary outcome and seek response. Branding is inherent.
2. Always track everything with ruthless precision.
3. Within the context of your values – results rule.
4. Always make an offer.
5. Always seek a trackable, profitable response.
6. Always give a reason for immediate response.
7. Ask only for one response at a time.
8. Tell them exactly what to do next.
9. Use strong copy. It will sound like “junk mail”.
10. Kill your darlings.
11. Always followup in the short term.
12. Always followup in the long term.
13. Keep detailed customer files and study them carefully.

Special Announcements

  1. I’m attending the Platform Conference in Nashville. It is nearly sold out.  Get a ticket while you can!
  2. I was written up by Eric T Wagner on Forbes.com recently. You can check out the article here.
  3. My new book is nearly ready – more to come!

Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.

Your Feedback

Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email.

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You can also find the podcast on Stitcher.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Do you have any discplines you would add? Share your ideas and tactics below in the comments.



Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.