#076: Why You Don’t Do What You Know [Podcast]

You've heard it before. The problem that holds you back is not lack of information. You already know what to do – but you don't do what you know.

Do the right thingThe question is why you don't do what you know? And that is what I'll be answering in today's episode.


Conferences where I will be attending and/or speaking:

Tip Of The Week

Sweetprocess lets you document all those repetitive tasks that eat up your precious time, so you can grow your team and grow your business.

Spiritual Foundations

Christ-followers get help in changing their behaviour:

  •  “I want to do what is right, but I can’t. 19 I want to do what is good, but I don’t. I don’t want to do what is wrong, but I do it anyway.” Romans [7:18]
  • “So now there is no condemnation for those who belong to Christ Jesus. And because you belong to him, the power of the life-giving Spirit has freed you from the power of sin that leads to death.” Romans 8:1-2

Feature Segment: Why You Don't Do What You Know

Why we don't do what we know we should do… and what to do about it…

The reason we know what to do but still don't do it: the pain of changing our behavior seems more real than the pain of staying the same.
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How to change:

  1. Write down what you want to change
  2. Write down why you want to change it
  3. Write down what will happen if you don't change
  4. Write down what will happen if you do change

Repeat, reward, and reinforce

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Question:   Why do you do the same thing even when you know you should change? Click here to leave your comments.


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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.