#084: 5 Marketing “Musts” [Podcast]

My consulting client was facing a tough season. None of her marketing was working. While considering the problem she was facing, it became obvious what was missing.

caucasian man 5 five counting gesture

Since that time, I've developed a short checklist that can almost always cure marketing woes. Today I'll share the checklist.


Conferences where I will be attending and/or speaking:

Tip Of The WeekSoWhatDoYouDo-JoelComm

This week's tip is once again a book, this one by my friend Joel Comm. The book is called “So, What Do YOU Do? Discovering the Genius Next Door with One Simple Question”, and it features people from all walks of life who are passionate about what they do.

The goal is to inspire readers and demonstrate that it’s not just the so-called “gurus” who have something to say.

There is tremendous value all around us if we just stop long enough to listen and discover what others are all about.

Spiritual Foundations

 Would you like to know how you can be stronger, healthier, more at peace, and experience more of God's blessing?

“But if the Spirit of Him who raised Jesus from the dead dwells in you, He who raised Christ from the dead will also give life to your mortal bodies through His Spirit who dwells in you.”
Romans [8:11]

The more aware we become of what it means to be righteous through Jesus, the more we will see a renewing of life in all areas.  How we gain this awareness? By reminding ourselves of biblical truths.

Feature Segment: 5 Marketing “Musts”

If your marketing fails to produce results, chances are it's missing one of the following five “musts”.  In any complete marketing system, you must have:

  1. Credibility
  2. Congruency
  3. Connection
  4. Competency
  5. Consistency

If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.

Question:   Which of These Five Areas Do You Excel In, Which Do You Need to Strengthen? Click here to leave your comments.


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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.