10 Rules for Prospering in Recession

How should entrepreneurs view economic recession? Is it “brace for impact”, or “full speed ahead”?

I've lived through enough periods of recession to know this:

Any entrepreneur can USE the recession to prosper. You just need to keep these 10 principles in mind…

  • [00:19] What's happening?
  • [02:23] Always be making offers
  • [02:47] Always give a reason why for immediate action
  • [03:07] Always be clear and directive in what you write
  • [03:40] Always track and measure with ruthless accuracy
  • [04:10] Always use zero-cost brand building via social media
  • [04:45] Always use strong sales copy
  • [05:24] The fortune is in the follow-up
  • [06:14] Always make your ads look like mail order
  • [06:50] Results decide
  • [07:16] Use pigheaded discipline, delegation, automation, and elimination to develop marketing habits

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.